Skills: Branding, Iconography, Brand Content
The bus is the mean of transportation used by 95% of Mexicans for their in-land traveling. Busolínea is a bus ticket search portal. We created a brand adapted to their young target using fresh and bright colors. We played with gradients, an adapted language to their audience and a big differentiation with their competition. We created a "b" symbol from a line to create brand memory. In addition, using the same brand colors and lines we created an illustration/iconography style to communicate in different media with their young audience, also complemented with the use of photography. We loved working with Mexico and we hope you like the project!