Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co

Skills: Branding 

​​​​​​​Arzábal combines a classic tavern concept with a high-class restaurant. After a while, we realized Álvaro and Iván, couldn't stop for a minute, creating new concepts, ideas, spaces, and projects. After working on several of their brands, we thought it was about time to create a very neutral mother brand to sustain all of their past, present and future projects, spaces and sub-brands. We built an elegant and minimal visual world that evolved from their main "Arzábal" project logotype and we played with the “/ and O” symbolism that provides the brand with the meaning of "belonging to a group".

Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co
Grupo Arzábal Branding by The Woork CoGrupo Arzábal Branding by The Woork Co