Skills: Naming, Branding & Website Design

We were asked to create naming, branding & website design for a mobile application thought to serve as a tool for nutrition-related coaches & influencers. Personal trainers, nutritionists, yoga teachers, herbalists, etc. could use the app to offer personal coaching to their followers and clients. We created a flexible naming, able to work with a variety of professionals able to provide nutrition advice, using their own methods. The brand name settles on a food-related ground and opens an underscore "(_)" for professionals to complete the sentence "eat to be_" defining their own objectives. The logotype was also settled on a food related environment thanks to those bites on "a" and "b" and the underscore "_" invites professionals to complete the phrase with a word, or an icon, closer to an emoji/chat visual world. To complete the brand we created bold thick stroke icons and chose a warm food-related color combination. We hope you enjoy it! =P