Our brand studio adventure started five years ago when we started working with Panda Security. After being a daily companion all of these years and after having obtained deep knowledge on their products and company values, they have trusted us the development of their new key account business unit’s brand Cytomic.
When a naming transports you to a certain visual symbology, it is difficult to give a twist and jump ahead from the obvious brand visual resources but that was part of the challenge. Thanks to that deep knowledge, we are aware that Cytomic confronts cybersecurity as a systemic reality and their expertise resides in seeing the relation within events on processes, so we focused ourselves in the unions, not the events. In other words, links, not atoms.
We built a simple visual system based on those connections and we created a brand recall on the letter “o” on the logotype giving result to a bold yet simple symbol. The palette is dark on main colors and powerful and different on accents to achieve brand awareness within its category.
We were thrilled to assist to the brand’s launch at Panda Security Summit 2019 in Teatro Coliseum in Madrid.